THE ORIGIN OF LUR

LUR represents my roots, my origin.

The word LUR means EARTH in Basque. It is the place where we find refuge when we seek our inner peace, whether it is by the sea, walking in the mountains, hugging a tree, smelling a flower or walking barefoot on the grass. Is there a better feeling than this?

LUR invites you to rediscover your true self , the one that sometimes gets lost along the way, but that you know where to find again.

Why the term "Natural Skinfood" ? Very simple. For me, formulating natural cosmetics is like cooking something good, healthy and nourishing for the skin. I call it "natural skinfood" because all our products are inspired by Nature.

This is all LUR Natural Skinfood. Enjoy.

ABOUT THE FOUNDER

My name is Estíbaliz . I am Basque, but I have lived in Portugal since I was 21. I value the simple things , the ones that cannot be bought: a tight hug, a walk by the sea or a heartfelt laugh with special people. I live in a small Portuguese village, surrounded by nature, with my husband , my daughters and my animals . I am lucky to have turned this recent passion for organic cosmetics into my focus and work. I am very fortunate to do what I love.

My awakening to organic cosmetics was relatively recent. I didn’t fully understand the importance of nourishing our bodies well, also on the outside. If we care so much about what we eat – natural, organic and healthy – why not give the same attention to the largest organ of the body, our skin? I began to understand the power of Nature, where active ingredients are often more effective than any synthetic compound created in a laboratory. Thus began my journey of research and learning.

During my fight against breast cancer in 2021, I took this issue much more seriously. I studied and learned how to formulate cosmetics, took a course in the UK and became a Certified Formulator in Organic Cosmetics. After months of work, I am here, in a humble and transparent way, to present my products to you. I hope you like them and that they help you awaken to a new reality and a more natural and authentic lifestyle.

MY COMMITMENT

Delivering real results for your skin. LUR ’s goal is to help you achieve healthy, beautiful skin, free of all unnecessary impurities, whatever your gender.

Each ingredient in our formulas is chosen for a specific reason.

We only use safe, ethical, effective, plant-based, allergen-free ingredients.

All of our products are clinically tested and laboratory formulated to ensure their safety and stability.

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