Pure Balance: LUR's New Line Inspired by Young Skin

We are super excited to share with you Pure Balance , LUR's new collection designed especially for young skin!

Inspired by my daughters and their skincare routines, this line was created to help balance teenage and young adult skin, keeping it healthy and flawless. I spent over a year working on this line to ensure it offers everything you need for balanced skin, without compromising the values ​​that have always defined LUR.

Why Did We Create Pure Balance?

Anyone who has been through adolescence knows that skin can be a challenge – oily skin, acne, enlarged pores… And it was precisely when I observed the difficulties my daughters faced with their skin that the idea for creating this line came to me. I wanted to develop products that were light but effective, natural and respectful of young skin, helping to keep it balanced and beautiful every day.

A Simple and Effective Skincare Routine

The Pure Balance line is made up of three essential products for a complete routine:

• Cleansing Gel : Removes impurities and controls oiliness, leaving the skin clean and fresh without damaging it.
• Mattifying Moisturizer : Moisturizes the skin, providing a matte finish that lasts all day.
• SOS Pimple Gel : Ideal for treating minor blemishes and pimples, helping to soothe problem areas.

The products are available in two sizes: Original Size Pack and Travel Size Pack , so you can choose the solution that best suits you. And with any pack you choose, you'll receive a free recycled denim toiletry bag , created in partnership with RE.store .

Sustainability, Always!

At LUR, our commitment to the environment continues to be a priority. The packaging for the Pure Balance line is made from recyclable aluminum , and each pack includes a toiletry bag made from recycled denim , produced in partnership with RE.store . This collaboration supports disadvantaged communities and promotes the reuse of materials, making the Pure Balance line sustainable in every sense.

Exclusive Launch Offers

To celebrate the launch of Pure Balance , we have prepared exclusive packs with special discounts and free toiletries . What’s more, with purchases over €50 (across the entire LUR brand), we are offering a free Pure Balance travel size pack ! This is the perfect opportunity to start taking care of your skin naturally and effectively, while making conscious choices for the planet.